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Info on Pag island

Pag island is the most southern of the Kvarner islands, divided between the Ličko-senjska and the Zadar's region. Pag is known for its barren landscape, small towns and villages set in favorable bays surrounded by fertile fields. Its famous for Pag cheese, olive oil, Pag lace and other island traditions.

Instructions for your arrival:

At its most southern part, Pag in connected to the mainland through Pag's bridge which is the swiftest route if arriving from Zadar. This is the ideal way for all those arriving by plane, since Zadar's airport is abundant with flights from all over Europe. If you're arriving from north, like Senj or Rijeka, a fast way to Pag is by ferry which connects the mainland harbor Prizna to the island harbor Žigljen, the ride lasting only 15 minutes. This way is ideal for those directed to Novalja and the northern part of the island.


The town of Novalja is located on the northwestern part of Pag island, facing the open sea, so from Novalja the view spreads on the islands Mali Lošinj, Silba and Olib. Novalja draws its roots from ancient roman times when it was a safe harbor on the easter Adriatic sea route, and you can find out more on its history in the town's monuments and in its Museum. Today, Novalja is a famous tourist destination with many various attractions, such as some of the most beautiful beaches of Pag island and the best clubs on this part of the Adriatic.

Stara Novalja

Situated a little bit to the north of Novalja, Stara Novalja kept the atmosphere of a small maritime settlement, where you can chill and enjoy strolling along a picturesque path on the sea shore. Planjka, one of the most beautiful beaches on the Adriatic is also located here, while Stara Novalja is an ideal place for diving lovers too.


A tourist resort located a few kilometers to the south of Novalja, Gajac is the ideal destination for company lovers because of its varoius entratainment facilities. Many bars and restaurants, set on Brančevica beach, will satisfy all tastes. Have a bit with some original Pag specialties only a few meters away from crystal clear sea!


One of the prettiest marinas on the Adriatic is situated in this calm, maritime village. Once an exclusively fishing village, today are Šimuni the favorite destination for a peaceful summer holiday. Since the tradition of olive growth and fishing can still be felt in Šimuni, we definitely recommend tasting some fishing specialties in this uniqe setting.

The town of Pag

The town of Pag is the largest city on the island which bares the same name. Today the town is located further to the north of the Old town, whose ruins can be visited on the top of a neraby hill from where you can enjoy an amazing view of Pag and its famous saltworks. Narrow Pag's streets are rich with cultural heritage, but also with stores whitch offer traditional products, as well as taverns in which you can taste local specialities. Salt is surely connected to Pag, as it was produced in its salines since at least the Middle ages, in fact in a document dating to the year 999 salt production on Pag is mentioned for the first time. Another traditional product of Pag is Pag's lacework, which particularity has been recognised worldwide with its insertion into the UNESCO's list of world cultural heritage.


An ancient settlement, surrounded by hills on which fortresses of the ancient Liburnian people were built, today Kolan is famous for the production of Pag's traditional cheese and other traditional crafts. More about Kolan's traditions can be discovered in the local ethnographic collection, while nature lovers should visit Kolan's muds, a swamp area which is the natural habitat to many bird species and today is protected as an ornithological reserve.


Lun is the northernmost settlement of Pag island and kept its ancient traditions from prehistoric Liburnian times, while today is mostly famous for its wild olives groves. In facts, Lun is one of only three places in the world where a greater number of these trees still grow. In Lun, production of olive oil is a tradition craft and every inhabitant is occupied with it, since each family owns an olive grove. Near Lun is located the so called "Kunfina", a huge straight dry wall once used as a boundary between Rab and Zadar estates and still "splitting" the island today. In the vicinity of Lun are located many bays, hosting nice beache with various facilities.